Hospitals in North Florida and South Georgia treat thousands of new cancer cases each year — and breast cancer is the most common diagnosis.
The #FlamingoChallenge, a partnership between First Commerce Credit Union and the foundations that support three hospitals in the region, has raised more than $350,000 in the five years since it was launched to benefit local breast cancer patients.

This year, our goal is to go bigger than we have ever gone before with the #FlamingoChallenge
This unique fundraising initiative brings a flamboyant twist to Breast Cancer Awareness Month by providing flocks of pink yard flamingos and colorful yard signs to donors so they can proudly display them in front of their homes and businesses to show their support. Participants also are encouraged to take pictures of themselves with their flocks and post on social media challenging others to “join the flock.”

All money raised through the #FlamingoChallenge stays local, going to support Tallahassee Memorial Hospital’s Walker Breast Program, Archbold Memorial Hospital’s Lewis Hall Singletary Archbold Cancer Center and South Georgia Medical Center’s Pearlman Cancer Center.

Now in its fifth year, the #FlamingoChallenge is a local fundraising initiative designed to support patients who are battling breast cancer. The South Georgia and North Florida communities have raised nearly $350,000 through their generosity. That goes a long way. And this year, we think we can expand our impact!